CN109460515B

CN109460515B - Search data processing method and device based on block chain

Info

Publication number: CN109460515B
Application number: CN201811341067.6A
Authority: CN
Inventors: 刘国庆; 李翔
Original assignee: Beijing Baidu Netcom Science and Technology Co Ltd
Current assignee: Beijing Baidu Netcom Science and Technology Co Ltd
Priority date: 2018-09-26
Filing date: 2018-11-12
Publication date: 2021-04-30
Anticipated expiration: 2038-11-12
Also published as: CN109460515A

Abstract

The embodiment of the invention provides a search data processing method and device based on a block chain. The method comprises the following steps: receiving search data from a user node, wherein the search data comprises user information of the user node and processing behavior information related to a search result; judging whether the search result processing task is finished or not by using the processing behavior information; and if the search result processing task is finished, storing a search result processing record corresponding to the user information in the block chain, wherein the search result processing record comprises the user information and the processing behavior information. The embodiment of the invention saves the search result processing record in the block chain, can ensure the truth and the transparency of the search result processing record by using the tamper resistance, the traceability and the incentive mechanism of the block chain, is favorable for improving the activity of further processing the search result, such as sharing, using and the like, of a user, and increases the page browsing amount.

Description

Search data processing method and device based on block chain

Technical Field

The invention relates to the technical field of internet, in particular to a search data processing method and device based on a block chain.

Background

With the popularization of the internet, digital advertising services have become very important marketing means for enterprises. Taking search advertisements as an example, the market size is increasing at 30% -50% per year. In china alone, the universal search advertising market has reached over 600 billion renminbi in 2017.

In the general search engine product, a user submits a search keyword (Query), autonomously selects results (including advertisements and natural results) returned by an engine, and clicks to jump out to a target landing page. As a product of change with strong understanding ability of users, the general search advertisement has become a very efficient way of change in the field of internet advertisement after many years of iteration.

However, limited to search engines, i.e. search-and-go product models and user privacy protection policies, understanding of user intent by merchants is limited to keywords provided by users on the fly, and interaction scenarios between users and merchants are limited to search result list pages.

Under the existing centralized search engine form, because mutual trust between a merchant and a user cannot be established, the search engine adopts a conservative strategy, and information interaction between the merchant and the user is shielded.

Disclosure of Invention

The embodiment of the invention provides a search data processing method and device based on a block chain, and aims to solve one or more technical problems in the prior art.

In a first aspect, an embodiment of the present invention provides a search data processing method based on a block chain, including:

receiving search data from a user node, wherein the search data comprises user information of the user node and processing behavior information related to a search result;

judging whether the search result processing task is finished or not by using the processing behavior information;

and if the search result processing task is finished, storing a search result processing record corresponding to the user information in the block chain, wherein the search result processing record comprises the user information and the processing behavior information.

In one embodiment, if the search result processing task is completed, saving a search result processing record corresponding to the user information in the blockchain includes:

and if the sharing behavior information corresponding to the search result is utilized to judge that the search result sharing task is completed, storing a search result sharing record corresponding to the user information in the block chain.

In one embodiment, if it is determined that a search result sharing task is completed by using sharing behavior information corresponding to the search result, saving a search result sharing record corresponding to the user information in the blockchain includes:

counting the behavior of sharing the search result to a social application program to obtain the sharing behavior information, wherein the sharing behavior information comprises at least one of sharing time, sharing times and page browsing amount;

and if the sharing behavior information is utilized to judge that the search result sharing task is completed, storing a search result sharing record corresponding to the user information in the block chain, wherein the search result sharing record comprises the user information and the sharing behavior information.

In one embodiment, if the search result processing task is completed, saving a search result processing record corresponding to the user information in the blockchain, further includes:

and if the use behavior information corresponding to the search result is used for judging that the search result use task is finished, storing a search result use record corresponding to the user information in the block chain.

In one embodiment, if it is determined that the search result usage task is completed by using the usage behavior information corresponding to the search result, saving a search result usage record corresponding to the user information in the blockchain includes:

counting the behaviors of selecting a relevant application program from the page of the search result and using the relevant application program to obtain using behavior information, wherein the using behavior information comprises at least one of selection times, using duration and evaluation contribution;

and if the use behavior information is utilized to judge that the search result use task is completed, storing a search result use record corresponding to the user information in the block chain, wherein the search result use record comprises the user information and the use behavior information.

In one embodiment, the method further comprises:

and sending an incentive to the user node which completes the search result processing task.

In a second aspect, an embodiment of the present invention provides a search data processing apparatus based on a block chain, including:

the receiving module is used for receiving search data from a user node, wherein the search data comprises user information of the user node and processing behavior information related to a search result;

the judging module is used for judging whether the search result processing task is finished or not by utilizing the processing behavior information;

and the recording module is used for storing a search result processing record corresponding to the user information in the block chain if the search result processing task is completed, wherein the search result processing record comprises the user information and the processing behavior information.

In one embodiment, the recording module includes:

and the sharing record sub-module is used for storing the search result sharing record corresponding to the user information in the block chain if the sharing behavior information corresponding to the search result is utilized to judge that the search result sharing task is completed.

In one embodiment, the sharing record sub-module is further configured to:

In one embodiment, the recording module further comprises:

and the use record submodule is used for storing the use record of the search result corresponding to the user information in the block chain if the use behavior information corresponding to the search result is used for judging to finish the use task of the search result.

In one embodiment, the usage logging sub-module is further configured to:

In one embodiment, the apparatus further comprises:

and the excitation module is used for sending excitation to the user node which completes the search result processing task.

In a third aspect, an embodiment of the present invention provides a search data processing method based on a block chain, including:

receiving a smart contract from a merchant node relating to a search advertisement;

deploying the smart contracts in the blockchain;

counting the search data of each user node to obtain the user nodes meeting the execution conditions of the intelligent contract;

and triggering and executing the intelligent contract, and pushing the corresponding search advertisement to the user node meeting the execution condition of the intelligent contract.

In a fourth aspect, an embodiment of the present invention provides a search data processing apparatus based on a block chain, including:

a second receiving module for receiving a smart contract from a merchant node relating to a search advertisement;

a deployment module for deploying the smart contracts in the blockchains;

the statistical module is used for carrying out statistics on the search data of each user node to obtain the user nodes meeting the execution conditions of the intelligent contract;

and the execution module is used for triggering and executing the intelligent contract and pushing the corresponding search advertisement to the user node meeting the execution condition of the intelligent contract.

In a fifth aspect, an embodiment of the present invention provides a search data processing apparatus based on a block chain, where functions of the apparatus may be implemented by hardware, or may be implemented by hardware executing corresponding software. The hardware or software includes one or more modules corresponding to the above-described functions.

In one possible design, the apparatus includes a processor and a memory, the memory is used for storing a program supporting the apparatus to execute the method, and the processor is configured to execute the program stored in the memory. The apparatus may also include a communication interface for communicating with other devices or a communication network.

In a sixth aspect, an embodiment of the present invention provides a computer-readable storage medium for storing computer software instructions for a search data processing apparatus based on a blockchain, which includes a program for executing the method described above.

One of the above technical solutions has the following advantages or beneficial effects: the search result processing records are stored in the block chain, so that the tamper resistance, the traceability and the incentive mechanism of the block chain can be utilized, the reality and the transparency of the search result processing records are ensured, the activity of further processing, such as sharing, using and the like, of the search results by a user is favorably improved, and the page browsing amount is increased.

Another technical scheme in the above technical scheme has the following advantages or beneficial effects: the method supports merchants to deploy intelligent contracts related to search advertisements, counts search data to trigger execution of the intelligent contracts, and pushes corresponding search advertisements to user nodes meeting execution conditions of the intelligent contracts, so that mutual trust between the merchants and users can be established, and interaction between the merchants and the users can be promoted.

The foregoing summary is provided for the purpose of description only and is not intended to be limiting in any way. In addition to the illustrative aspects, embodiments, and features described above, further aspects, embodiments, and features of the present invention will be readily apparent by reference to the drawings and following detailed description.

Drawings

In the drawings, like reference numerals refer to the same or similar parts or elements throughout the several views unless otherwise specified. The figures are not necessarily to scale. It is appreciated that these drawings depict only some embodiments in accordance with the disclosure and are therefore not to be considered limiting of its scope.

Fig. 1 illustrates a flowchart of a search data processing method based on a block chain according to an embodiment of the present invention.

Fig. 2 illustrates a flowchart of a search data processing method based on a block chain according to an embodiment of the present invention.

Fig. 3 illustrates a flowchart of a search data processing method based on a block chain according to an embodiment of the present invention.

Fig. 4 illustrates a flowchart of a search data processing method based on a block chain according to an embodiment of the present invention.

Fig. 5 is a block diagram illustrating a structure of a search data processing apparatus based on a block chain according to an embodiment of the present invention.

Fig. 6 is a block diagram illustrating a structure of a search data processing apparatus based on a block chain according to an embodiment of the present invention.

Fig. 7 illustrates a flowchart of a search data processing method based on a block chain according to an embodiment of the present invention.

Fig. 8 illustrates a flowchart of a search data processing method based on a block chain according to an embodiment of the present invention.

Fig. 9 illustrates a flowchart of a search data processing method based on a block chain according to an embodiment of the present invention.

Fig. 10 is a block diagram illustrating a configuration of a search data processing apparatus based on a block chain according to an embodiment of the present invention.

Fig. 11 is a block diagram illustrating a configuration of a search data processing apparatus based on a block chain according to an embodiment of the present invention.

Fig. 12 is a block diagram illustrating a configuration of a search data processing apparatus based on a block chain according to an embodiment of the present invention.

Detailed Description

In the following, only certain exemplary embodiments are briefly described. As those skilled in the art will recognize, the described embodiments may be modified in various different ways, all without departing from the spirit or scope of the present invention. Accordingly, the drawings and description are to be regarded as illustrative in nature, and not as restrictive.

Fig. 1 illustrates a flowchart of a search data processing method based on a block chain according to an embodiment of the present invention. As shown in fig. 1, the method may include the steps of:

step S101, receiving search data from a user node, wherein the search data comprises user information of the user node and processing behavior information related to a search result.

And step S102, judging whether the search result processing task is finished or not by using the processing behavior information.

Step S103, if the search result processing task is completed, storing a search result processing record corresponding to the user information in the block chain, where the search result processing record includes the user information and the processing behavior information.

If the user utilizes the search engine to search, the search result can be obtained after the search keyword is input. The search results may be presented in the form of a page, which may include a plurality of result items. In one example, each result item may point to a corresponding web page link address or page of the application APP. The user can share, use, close and other various processes on the pages of the search results. The actual processing behavior of the user on the search result can be detected at the user node, and whether the processing behavior of the user completes the search result processing task or not is judged.

In one example, various search result processing tasks may be preset, and recording and issuing of an incentive may be performed if the search result processing task is completed by a user's contribution to sharing, use, or the like of the search result.

In one embodiment, the processing behavior of the search data includes sharing behavior, using behavior, and the like. Correspondingly, the search result processing task includes a sharing task, and step S103 may include any of the following manners:

in the first mode, if the sharing behavior information corresponding to the search result is used for judging that the search result sharing task is completed, the search result sharing record corresponding to the user information is stored in the block chain.

As shown in fig. 2, this method may include:

step S201, counting a behavior of sharing the search result to a social application program to obtain the sharing behavior information, where the sharing behavior information includes at least one of sharing time, sharing times, and page browsing amount. For example, the sharing time may include a time of day of sharing the pages of the search results. The number of sharing times may include how many times a page of a search result is shared by a certain user, how many times a page of a search result is shared, and the like. The page browsing amount may include the number of times a page of a certain search result is browsed after being shared by other social application programs, and the like.

Step S202, if the sharing behavior information is used for judging that a search result sharing task is completed, a search result sharing record corresponding to the user information is stored in the block chain, wherein the search result sharing record comprises the user information and the sharing behavior information.

In the embodiment of the invention, the search result sharing task can be set to be sharing times, shared PV and the like. For example: assume that the preset search result sharing task is sharing 5 times. If it is detected that the user shares the page of one search result to 5 different social APPs, or shares the page of 5 searches to one or more social APPs, it may be determined that the user has completed the sharing task. At this time, the user node may share the user information and the sharing behavior information of the user for, for example, 5 times, and send the user information and the sharing behavior information to an accounting node of the blockchain network for recording.

And secondly, if the use behavior information corresponding to the search result is used for judging that the search result use task is finished, storing a search result use record corresponding to the user information in the block chain.

As shown in fig. 3, this method may include:

step S301, counting the behaviors of selecting the associated application programs from the pages of the search results and using the associated application programs to obtain the use behavior information, wherein the use behavior information comprises at least one of selection times, use duration and evaluation contribution. For example, the number of selections may include the number of times a certain associated application is selected in a page of search results. The usage duration is the length of the dwell time after a user enters the associated application. The evaluation contribution may be an amount of contribution by a user to comments, praise, reward, purchase, etc. of a particular function in the associated application.

Step S302, if the use behavior information is used to judge that the search result use task is completed, a search result use record corresponding to the user information is saved in the block chain, and the search result use record comprises the user information and the use behavior information.

In the embodiment of the present invention, the search result using task may be set to a use duration, an evaluation contribution, and the like. For example: it is assumed that the preset search result usage task is accumulated for usage time periods exceeding 24 hours. If it is detected that the user clicks a certain link from the page of the search result to enter a certain novel reading APP, the time length of stay on the page of the novel reading APP can be calculated. If the cumulative length of stay exceeds 24 hours, it may be determined that the user has completed the usage task. At this time, the user node may send the user information and the usage behavior information of the user to an accounting node of the blockchain network for recording, for example, after using the novel reading APP for more than 24 hours.

The sharing behavior information and the using behavior information are only examples, but not limitations, and in an actual application scenario, the sharing behavior information and the using behavior information may be determined flexibly according to actual sharing behavior and actual using behavior.

In one embodiment, as shown in fig. 4, the method further comprises:

and step S104, sending an incentive to the user node which completes the search result processing task. Further, the record of the incentive to each user node may be recorded in the accounting node of the blockchain.

After the sharing behavior information, the use behavior information and the like of each user on the search result are counted and recorded, the incentive can be issued to the user nodes which finish the sharing task and the use task. For example, the excitation pattern may include: and finishing a sharing task, exciting 0.1 mine excitation, exchanging 10 mine excitations for 1 blue diamond and the like.

The processing such as sharing and using the search result can increase the PV (page view). For example, users share search results in social media such as WeChat, QQ, Facebook, etc., and other users of their social circles may increase their PV for the search results. Some commercial results, such as advertisements, etc., may be added to the page of search results, and the revenue of the commercial results may be saved to a funding pool of incentives for supporting user redemption. In this way, users 'own social media can be further encouraged to share search results, and more PV's are brought.

Fig. 5 is a block diagram illustrating a structure of a search data processing apparatus based on a block chain according to an embodiment of the present invention. As shown in fig. 5, the apparatus may include:

a receiving module 501, configured to receive search data from a user node, where the search data includes user information of the user node and processing behavior information related to a search result;

a judging module 502, configured to judge whether to complete a search result processing task by using the processing behavior information;

a recording module 503, configured to store a search result processing record corresponding to the user information in the blockchain if the search result processing task is completed, where the search result processing record includes the user information and the processing behavior information.

In one embodiment, as shown in fig. 6, the recording module 503 includes:

the sharing record sub-module 601 is configured to store the search result sharing record corresponding to the user information in the block chain if it is determined that the search result sharing task is completed by using the sharing behavior information corresponding to the search result.

In one embodiment, the sharing record sub-module 601 is further configured to:

In one embodiment, the recording module 503 further includes:

the usage record sub-module 602 is configured to, if it is determined that the search result usage task is completed by using the usage behavior information corresponding to the search result, store a search result usage record corresponding to the user information in the blockchain.

In one embodiment, the usage logging sub-module 602 is further configured to:

In one embodiment, the apparatus further comprises:

and the incentive module 504 is configured to issue an incentive to the user node that completes the search result processing task.

The functions of each module in each apparatus in the embodiments of the present invention may refer to the corresponding description in the above method, and are not described herein again.

Fig. 7 illustrates a flowchart of a search data processing method based on a block chain according to an embodiment of the present invention. As shown in fig. 7, the method may include the steps of:

and step S11, receiving search data from the search engine node, wherein the search data comprises user information and search requirement information.

And step S12, correspondingly storing the user information and the search requirement information in a block chain.

In one embodiment, as shown in fig. 8, correspondingly storing the user information and the search requirement information in a block chain includes:

and step S121, carrying out removal processing or encryption processing on the privacy information in the user information.

And step S122, correspondingly storing the processed user information and the search requirement information in a block chain.

According to the embodiment of the invention, the search engine, the user and the merchant can be used as nodes to access the block chain network. When a user searches with a search engine, search engine nodes may obtain search data. The search engine node may upload several search data into the blockchain through the blockchain production node. The search data may include user information such as a registered account and the like, and search requirement information such as a search keyword and the like. Chaining the search data may make the search data transparently open. The blockchain has encryption technology, so that the privacy information of the user can be protected. In addition, before uplink, information related to privacy in the search data, such as: and removing or encrypting the account number, the mobile phone number, the address and the like. Further ensuring the privacy security of the user.

In one embodiment, as shown in fig. 9, the method further comprises:

step S31, receiving a smart contract from a merchant node relating to a search advertisement.

And step S32, deploying the intelligent contracts in the block chains.

In one embodiment, as shown in fig. 9, the method further comprises:

and step S33, counting the search data of each user node to obtain the user nodes meeting the execution conditions of the intelligent contract.

And step S34, triggering and executing the intelligent contract, and pushing the corresponding search advertisement to the user node meeting the execution condition of the intelligent contract.

The merchant node may deploy intelligent contracts related to the search advertisements in the blockchain. Conditions for pushing a certain search advertisement can be included in the smart contract. For example: "if a user who searched for movie a within 1 day reaches M, a coupon for movie a, movie theater B, is provided for each user".

In addition, a Token (Token) incentive mechanism can be adopted to encourage the user node to uplink the search data and authorize the merchant node to use the own user information. For example, the search data is counted, and if the number of the search data volume and/or the authorized data volume of the chain on a certain user node is ranked in the top N, the corresponding number of the certificates corresponding to the ranking is issued to the user node.

By adopting the method provided by the embodiment of the invention, the interaction scene of the user and the merchant is expanded in the search engine, so that the merchant and the user can make full use of the mutual information, and the experience of the merchant for providing service for the user is greatly improved. Accordingly, the market potential is also remarkably improved, and users can obtain more values.

The general search product pursues a product mode of searching and walking, and strategy iteration aims to optimize a shorter path met by a user. The user's dwell time on the search engine results list page is short and merchants who are not in the list page acquisition location will lose the opportunity to interact with the user altogether. Even if the merchant who obtained the location does not have click conversion, it is difficult for the merchant to obtain the opportunity to interact with the user and win the order.

From the merchant's perspective, the user needs to pay attention to include keywords that the user searches for immediately, and the point of interaction with the user includes primarily a short time after the user clicks on the landing page. If the user is not motivated by the merchant's creative (in fact this probability is up to 95% or more), the merchant may lose the user.

A typical case is: in the e-commerce field, an e-commerce platform gives coupons to users who browse specific commodities based on a powerful account system and user browsing behaviors, and customer consumption is stimulated. In the search products, the coupon information can be displayed only when the user searches similar commodities again, and the excitation efficiency is low.

Search engines are generally centralized products, and due to the protection of user privacy, the behavior data of the user cannot be opened to merchants even if the commercial appeal of the user is very clear. This creates inefficiencies in matching needs of the merchant and the user, and is also a potential loss to the user. On one hand, if the merchant knows that a large number of users have specific intentions, such as purchasing english training courses, a corresponding preferential promotion plan is made (the preferential level depends on the amount of the users). On the other hand, a user who intends to purchase an english training course also wants to find promotional offer information. It would be a win-win situation if the information transfer could be accomplished for the same intended merchant and user. However, this relies on the mutual trust of the merchant and the user, i.e., the merchant trusts that the search engine really has a sufficient number of users to trigger a particular offer, and the user trusts that the intent information is provided to the merchant to make the offer available.

The embodiment of the invention adopts a decentralized mode and utilizes a block chain technology to realize mutual trust between a merchant and a user under the condition of protecting the privacy of the user, so that information is effectively circulated and the win-win of the merchant and the user is realized.

In one example, a brand new business platform attached to a generic search engine is built using blockchain techniques. A hundred-degree super block chain technology is used as a bottom layer support, transparency and openness are achieved under the principle that the privacy of a user is completely safe, and decentralized commercial service and high-efficiency idea matching capability are provided for merchants and users. The merchants issue preferential information in the form of intelligent contracts, and find own target users more conveniently. The user can enjoy good preference while finding the appropriate service, and the value of the universal search engine is increased.

And establishing a decentralized direct connection network between the user and the merchant by combining core functions such as privacy protection, intelligent contracts, and Token (Token) incentive mechanisms of the hundred-degree hyperchain. The platform stimulates users to express service requirements in the network in the form of a pass-through. The merchant publishes the service capabilities in the form of an intelligent contract. The user may redeem the voucher for an offer provided in the smart contract. Therefore, the platform can obtain more information, merchants can obtain more flow, and users can obtain more preferential three-party win-win. Therefore, the problems of interaction efficiency and privacy protection which cannot be avoided by the traditional centralized search engine are solved, and higher system efficiency is realized.

In one example, processing search data using a blockchain may include:

1) search-based blockchain applications, such as the treasure box, are introduced as a tool for user interaction with the blockchain network. The user is encouraged to actively authorize in a way of evidence-based incentive, data of behaviors such as searching and browsing are shared, information circulation is achieved as large as possible, overall efficiency is improved, and meanwhile, the safety of user data is guaranteed by means of the privacy protection capability of the block chain.

2) The merchant issues service capabilities such as "if 100 users who have searched for young english training in the past 3 days, provide each user with an english training coupon having a value of 1000" using the intelligent contract feature provided by the blockchain. When the conditions are met, an intelligent contract is executed, the merchant is helped to reach the user beyond the instant search, and the available flow of the merchant is expanded.

3) For the user, the satisfaction of the search intention of the user is not limited to the search result returned immediately, and the delayed satisfaction based on the coupon is realized through push information after the intelligent contract is achieved, autonomous call and the like.

The block chain can be used as a mutual trust platform, and the search data is linked on the premise of providing enough privacy protection for the user, so that the user is directly connected with the merchant. The merchant can trust the quantity and quality of platform inventory users to be real and reliable, formulate a proper promotion plan based on reliable data, and issue and implement in an intelligent contract mode. The user can find more favorable service on the platform, and is willing to provide more effective information so that the intention of the platform is matched more accurately, and the overall efficiency of the system is improved.

In one example, corresponding rewards are provided for the user to log in the authorization and search behavior uplink, and a high-quality test client is introduced to issue an intelligent contract to realize the reward and the coupon redemption function. In addition, the user may also obtain rewards and redeem rights and interests in the application using other applications (e.g., information reading, game play, service trial, etc.). In addition, intelligent contracts can be opened for industry merchants such as education, e-commerce, games, finance, local services and the like.

The embodiment of the invention can utilize the advantages of a universal search advertisement platform, such as brand advantages in coverage and service depth, and provide a commodity and service solution in the whole industry for users. And, with, for example, a hundred degree superblock chain, a single chain may achieve throughputs of up to 1-10 million TPS, which may support online real-time intent matching and contract processing for millions of merchants and hundred million users. In addition, a huge amount of search data is obtained by utilizing the traffic advantage of a search engine such as a hundred-degree search. Where search engines are a very direct entry for users to express appeal. The search engine is utilized to provide extension results except search results meeting intentions and requirements for users, and the method has extremely natural use scenes and flow advantages.

Fig. 10 is a block diagram illustrating a configuration of a search data processing apparatus based on a block chain according to an embodiment of the present invention. As shown in fig. 10, the apparatus may include:

a first receiving module 41, configured to receive search data from a search engine node, where the search data includes user information and search requirement information;

a saving module 42, configured to correspondingly save the user information and the search requirement information in a block chain.

In one embodiment, the saving module 42 is further configured to perform a removal process or an encryption process on the private information in the user information; and correspondingly storing the processed user information and the search requirement information in a block chain.

In one embodiment, as shown in fig. 11, the apparatus further comprises:

a second receiving module 51, configured to receive a smart contract related to a search advertisement from a merchant node;

a deployment module 52 configured to deploy the smart contracts in the blockchain.

In one embodiment, the apparatus further comprises:

a counting module 53, configured to count search data of each user node, and obtain a user node that meets an execution condition of the intelligent contract;

and the execution module 54 is used for triggering the execution of the intelligent contract and pushing the corresponding search advertisement to the user node meeting the execution condition of the intelligent contract.

Fig. 12 is a block diagram illustrating a configuration of a search data processing apparatus based on a block chain according to an embodiment of the present invention. As shown in fig. 12, the apparatus includes: a memory 910 and a processor 920, the memory 910 having stored therein computer programs executable on the processor 920. The processor 920 implements the search data processing method based on the block chain in the above embodiment when executing the computer program. The number of the memory 910 and the processor 920 may be one or more.

The device also includes:

and a communication interface 930 for communicating with an external device to perform data interactive transmission.

Memory 910 may include high-speed RAM memory, and may also include non-volatile memory (non-volatile memory), such as at least one disk memory.

If the memory 910, the processor 920 and the communication interface 930 are implemented independently, the memory 910, the processor 920 and the communication interface 930 may be connected to each other through a bus and perform communication with each other. The bus may be an Industry Standard Architecture (ISA) bus, a Peripheral Component Interconnect (PCI) bus, an Extended Industry Standard Architecture (EISA) bus, or the like. The bus may be divided into an address bus, a data bus, a control bus, etc. For ease of illustration, only one thick line is shown in FIG. 12, but this is not intended to represent only one bus or type of bus.

Optionally, in an implementation, if the memory 910, the processor 920 and the communication interface 930 are integrated on a chip, the memory 910, the processor 920 and the communication interface 930 may complete communication with each other through an internal interface.

An embodiment of the present invention provides a computer-readable storage medium, which stores a computer program, and the computer program is used for implementing the method of any one of the above embodiments when being executed by a processor.

In the description herein, references to the description of the term "one embodiment," "some embodiments," "an example," "a specific example," or "some examples," etc., mean that a particular feature, structure, material, or characteristic described in connection with the embodiment or example is included in at least one embodiment or example of the invention. Furthermore, the particular features, structures, materials, or characteristics described may be combined in any suitable manner in any one or more embodiments or examples. Furthermore, various embodiments or examples and features of different embodiments or examples described in this specification can be combined and combined by one skilled in the art without contradiction.

Furthermore, the terms "first", "second" and "first" are used for descriptive purposes only and are not to be construed as indicating or implying relative importance or implicitly indicating the number of technical features indicated. Thus, a feature defined as "first" or "second" may explicitly or implicitly include at least one such feature. In the description of the present invention, "a plurality" means two or more unless specifically defined otherwise.

Any process or method descriptions in flow charts or otherwise described herein may be understood as representing modules, segments, or portions of code which include one or more executable instructions for implementing specific logical functions or steps of the process, and alternate implementations are included within the scope of the preferred embodiment of the present invention in which functions may be executed out of order from that shown or discussed, including substantially concurrently or in reverse order, depending on the functionality involved, as would be understood by those reasonably skilled in the art of the present invention.

The logic and/or steps represented in the flowcharts or otherwise described herein, e.g., an ordered listing of executable instructions that can be considered to implement logical functions, can be embodied in any computer-readable medium for use by or in connection with an instruction execution system, apparatus, or device, such as a computer-based system, processor-containing system, or other system that can fetch the instructions from the instruction execution system, apparatus, or device and execute the instructions. For the purposes of this description, a "computer-readable medium" can be any means that can contain, store, communicate, propagate, or transport the program for use by or in connection with the instruction execution system, apparatus, or device. More specific examples (a non-exhaustive list) of the computer-readable medium would include the following: an electrical connection (electronic device) having one or more wires, a portable computer diskette (magnetic device), a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber device, and a portable read-only memory (CDROM). Additionally, the computer-readable medium could even be paper or another suitable medium upon which the program is printed, as the program can be electronically captured, via for instance optical scanning of the paper or other medium, then compiled, interpreted or otherwise processed in a suitable manner if necessary, and then stored in a computer memory.

It should be understood that portions of the present invention may be implemented in hardware, software, firmware, or a combination thereof. In the above embodiments, the various steps or methods may be implemented in software or firmware stored in memory and executed by a suitable instruction execution system. For example, if implemented in hardware, as in another embodiment, any one or combination of the following techniques, which are known in the art, may be used: a discrete logic circuit having a logic gate circuit for implementing a logic function on a data signal, an application specific integrated circuit having an appropriate combinational logic gate circuit, a Programmable Gate Array (PGA), a Field Programmable Gate Array (FPGA), or the like.

It will be understood by those skilled in the art that all or part of the steps carried by the method for implementing the above embodiments may be implemented by hardware related to instructions of a program, which may be stored in a computer readable storage medium, and when the program is executed, the program includes one or a combination of the steps of the method embodiments.

In addition, functional units in the embodiments of the present invention may be integrated into one processing module, or each unit may exist alone physically, or two or more units are integrated into one module. The integrated module can be realized in a hardware mode, and can also be realized in a software functional module mode. The integrated module, if implemented in the form of a software functional module and sold or used as a separate product, may also be stored in a computer readable storage medium. The storage medium may be a read-only memory, a magnetic or optical disk, or the like.

The above description is only for the specific embodiment of the present invention, but the scope of the present invention is not limited thereto, and any person skilled in the art can easily conceive various changes or substitutions within the technical scope of the present invention, and these should be covered by the scope of the present invention. Therefore, the protection scope of the present invention shall be subject to the protection scope of the appended claims.

Claims

1. A search data processing method based on a block chain is characterized by comprising the following steps:

receiving search data from a user node, wherein the search data comprises user information of the user node and processing behavior information related to a search result, and the processing behavior information comprises sharing behavior information or using behavior information;

judging whether a search result processing task is completed or not by using the processing behavior information, wherein the search result processing task comprises a search result sharing task or a search result using task;

if the search result processing task is completed, storing a search result processing record corresponding to the user information in the block chain, wherein the search result processing record comprises the user information and the processing behavior information;

and issuing an incentive to the user node completing the search result processing task based on the incentive mechanism of the block chain.

2. The method of claim 1, wherein if the search result processing task is completed, saving a search result processing record corresponding to the user information in the blockchain comprises:

3. The method according to claim 2, wherein if it is determined that the search result sharing task is completed by using the sharing behavior information corresponding to the search result, saving a search result sharing record corresponding to the user information in the blockchain includes:

4. The method of claim 1, wherein if the search result processing task is completed, saving a search result processing record corresponding to the user information in the blockchain, further comprises:

5. The method of claim 4, wherein if it is determined that the search result using task is completed by using the usage behavior information corresponding to the search result, saving a search result usage record corresponding to the user information in the blockchain comprises:

6. A search data processing apparatus based on a blockchain, comprising:

the device comprises a receiving module, a searching module and a processing module, wherein the receiving module is used for receiving searching data from a user node, the searching data comprises user information of the user node and processing behavior information related to a searching result, and the processing behavior information comprises sharing behavior information or using behavior information;

the judging module is used for judging whether a search result processing task is finished or not by utilizing the processing behavior information, wherein the search result processing task comprises a search result sharing task or a search result using task;

a recording module, configured to store a search result processing record corresponding to the user information in the block chain if the search result processing task is completed, where the search result processing record includes the user information and the processing behavior information;

and the excitation module is used for issuing excitation to the user node completing the search result processing task based on the excitation mechanism of the block chain.

7. The apparatus of claim 6, wherein the recording module comprises:

8. The apparatus of claim 7, wherein the sharing record sub-module is further configured to:

9. The apparatus of claim 6, wherein the recording module further comprises:

10. The apparatus of claim 9, wherein the usage logging sub-module is further configured to:

11. A search data processing method based on a block chain is characterized by comprising the following steps:

deploying the smart contracts in the blockchain;

counting search data stored in the block chain by each user node to obtain the user nodes meeting the execution condition of the intelligent contract, wherein the search data comprises user information of the user nodes and processing behavior information related to a search result, and the processing behavior information comprises sharing behavior information or using behavior information;

12. A search data processing apparatus based on a blockchain, comprising:

a deployment module for deploying the smart contracts in the blockchains;

the statistical module is used for counting search data stored in the block chain by each user node to obtain the user nodes meeting the execution conditions of the intelligent contracts, wherein the search data comprises user information of the user nodes and processing behavior information related to search results, and the processing behavior information comprises sharing behavior information or using behavior information;

13. A search data processing apparatus based on a blockchain, comprising:

one or more processors;

storage means for storing one or more programs;

the one or more programs, when executed by the one or more processors, cause the one or more processors to implement the method of any of claims 1-5, 11.

14. A computer-readable storage medium, in which a computer program is stored which, when being executed by a processor, carries out the method according to any one of claims 1 to 5, 11.